The Social Coupon Bandwagon
Many marketers asked Santa for a social coupon campaign for 2011. The explosive growth of Groupon and Groupon clones (BuyWithMe, LivingSocial, SocialBuy, and Tippr), offering “ridiculously huge”...
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Why Video Content Continuity Trumps Virality
In your content marketing plan, are you trying to be the next Flock of Seagulls? Last March, after the “Kony 2012” documentary generated 70 million views in one week, the marketing community rushed to...
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Why Your Content Marketing Riches Can Be Found in the Niches
In marketing, one size does not fit all. One size fits none. Many brands try to be all things to all people. General Mills CMO Mark Addicks once commented that too many brands were targeted to “women,...
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Treat Content Publishing as a Privilege by Sharing the Awesome
Nowadays, any brand can become a content publisher, but we sometimes forget to treat content publishing as a privilege. Just because we have a soapbox, doesn’t mean there will be an audience to listen...
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Why Don Draper Types Can’t Control Brand Content Anymore
Marketers all want to generate word of mouth, but we sometimes forget it inherently means giving up control. We need to remember that brand advocates are just as big a part of the content marketing...
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